Myths were once used for knowledge-sharing in a time when not everyone was literate — but they're not very useful when it comes to planning your next email marketing campaign. Here are six commonly whispered email marketing myths (and six reasons you should be spinning your own tales by testing).

Think email marketing is dead? Not only is it alive and kicking, it remains the most effective and profitable way to turn prospects into customers.

In the spirit sharing, here are 11 hidden Facebook features that social media managers and marketers can try today!