I first heard the term, "dopamine drip," from well-known and often loathed email marketing expert, Ben Settle. He practices what he calls "repulsive marketing."
By that, he means that by telling the unvarnished truth, he repels customers he doesn't want and a neat little side effect is that doing so attracts the customers he does want.
It's kind of like
"subtractive marketing" (a term I just made up) - you start with everybody as your audience and then begin weeding out the folks you don't want.
Anyhoo...I'm listening to these audio interviews I just picked up from Michael Senoff and Ben is one of the guests on a series.
(I'm loving it, by the way.)
Ben talked about the "dopamine drip" that a lot of folks in our (your) business experience when they buy products.
You know what I mean - that feeling of glee you get when you read a sales letter, imagine yourself reaping the benefits of the product, and
then whipping out your credit card to buy it.
It's normal. What isn't normal is going from product buy to product buy, always seeking that natural dopamine high.
In the internet marketing world, we call this "Bright Shiny Object Syndrome." But now you can see why it happens:
It feels good.
The brain LIVES for dopamine fixes. It's why we have sex. It's why we do the things we do - remember, reward-based behavior:
You do things because of the rewards and your body produces dopamine and then you experience happiness.
It's simple.
