BFO: 5 + 5 = 10

Published: Mon, 04/04/16

Internet Marketing Muscle
 
I bet you're wondering what "BFO" stands for :)

I'll tell you in a minute, if you're a fast reader.

For now, let's concentrate on that mathematical equation, shall we?
 
There are 5 emotional motivators and 5 pillars of persuasion. In order to be successful at online sales, you need to appeal to and use each one of these in your copy writing.

Add 'em up and you get to ten, which is where you need to be.

Nines don't cut it any more. Suspects, prospects, leads, buyers, customers...they are way more sophisticated than "Here, buy my stuff."

Am I right?
 
Emotional Motivators
  1. Encourage your readers' dreams
  2. Justify their failures
  3. Allay their fears
  4. Confirm their suspicions
  5. Help them throw rocks at their enemies
Persuasion Pillars
  1. Must contain one person, your (potential) customer
  2. A problem
  3. A promise
  4. A proof (self-confirmational truth is one type of proof)
  5. A proposal
Now, wouldn't it be nice if I expanded on these? I know what you're thinking, "Why, yes, it would."

But I'm not going to do that. If you watched Ray Edwards' first video in his 4-part series, you'd already know.


In this video, Ray goes through it all. It's a quick view, or listen (I loaded it on my Droid Turbo and listened at the gym while I was sweatin' on the cycle).

I really encourage you to subscribe. 

I consider myself a fair copy writer and I'm learning a lot here. Not so much "I didn't know that," but more "All I know is in one place."

Makes it easy to go back later, look at my notes, and solidify what I've learned or already knew and forgot.

 
What is BFO? It's "Rayspeak" for "Blindingly F@#@ Obvious." You'll learn more about that in video 2.

It's a story I can certainly relate to. Oh, the college days! Glad they're gone :)
 
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PS -- I like how this training is being delivered: Video, worksheets (homework!), and transcripts. Pretty cool.