Hello
It's a beautiful Friday
morning here in Northern California.
I wanted to thank those of you who opened the email I sent
you yesterday.
And an even bigger "THANKS!" to those of you who replied!
Here is one glowing reply from yesterday's email (feeding my
ego, I know):
It does not 'feel' like
a lot of emails coming from you.
The mix seems right with most being
non-selly, helpful tips. Ben Settle has it right ---
you can't over-mail.
For me, writing about the basics is the best place to focus.
Your style is conversational, comes across genuine,
and is easy to digest. Knowing your stuff, you hit important
points in a concise, clean fashion.
I'm the wrong guy to ask though. As one of your biggest
fans, I sing your praises every chance I get. :)
Keep up the good work Bill. Thanks for asking.
Here's another:
I must have got stuck in my own generation, as I find your
e-mails are hard to understand the point, and hard to read,
because of the way they are formatted.
And another, along the same lines:
I've not been reading them thoroughly of late, to be
honest...
part is because of formatting.
If the emails were more "digestible" they'd appeal to me more.
What I mean is larger headings and some images to break up
the text.
You're a bright dude, your open rates should be very good-
try making the emails into videos for those of us who consume
them while doing other things, maybe? I can
listen to someone
talk in an email and do minor things like clean out my inbox easily.
I can't speak for others, but I'm sold much more easily this way
than getting bored reading an email. I don't mean you're boring
at all, I just mean that my attention needs to be grabbed and held
onto, like quick.
Hopefully, you don't take any of my criticism badly, I hope you
know I think
highly of you (even if you're not an Apple fanboy
like me ;) ).
So, formatting. I've actually been toying with this a while: Going to a
"formatted" newsletter that looks more like a printed document.
And I like the idea of inserting a video in my emails out to you, from time
to time. That
could be very cool.
And finally:
I read all your emails and enjoy them!
Please don't slow down!
Here's yesterday's email, for those of you who didn't open it.
Hi,
I know I've been mailing you a lot. Are you finding the emails
worth reading?
Are you learning anything? If so, tell me how.
If
not, tell me what I'm missing.
I'm here to help you. So please help me help you. Hit reply
and fire away!
Bill
Feel free to reply to this, or that, email. I seriously consider all suggestions.
I want to improve so that I can deliver what you want and
need.
Thank you for your comments. I appreciate them and--more importantly--I appreciate you.