It's a stupid term. Funnels, if they're any good at all,
actually enable you to take a big container and pour its contents into a smaller hole.
Like changing your oil. You take a container with a big hole and dump it into a container with a smaller hole. A funnel helps you to not spill, too.
In marketing, we use the term "funnel" in the complete opposite way a real funnel works. We WANT stuff to spill. We want to take the contents of one thing and NOT empty it in its
entirety.
It's crazy. I may be making too much of this. I'll write about it some day on the blog.
That's why I get worked up whenever I hear marketers talking about funnels. Instead, they should be talking about their sales process and how that matches the needs and wants of their prospects and return customers.
When I heard again about Alex Jeffrey's "Super Funnel," I went a little bonkers.
But
do this: Throw out the term "funnel." Just don't hear that word. You can do it.
What Alex teaches in the course, though, is worth listening to. I promise. It's good stuff.
In fact, it's so good that you'd be an idiot for not buying it so cheaply.
First thing, go get the
Super Funnel. It's at a ridiculous price. Yes, there are upsells, downsells, cross-sells, add ons, and all that jazz.
Watch the sales process. Learn from it. If all those "after-the-sale" sales are not your thang, then don't do them. Just know that he makes a ton of moolah doing it this specific way.
I implore you to give the course a look. It's solid.
Bill
PS - I'm still reeling from the sudden death of my friend, Alan. So no hate mail, please. If you're tired of getting my emails, simply unsubscribe. The link is below. No hard feelings. No drama.
I love each and every one of my subscribers. As they
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