I'm an "SEO guy". I like the idea of getting free traffic for my websites and I like beating Google.

But there's nothing worse than seeing weeks' or months' worth of SEO work go down the drain because Google changed its algorithm and no longer favors--maybe even penalizes--sites like yours.

It happens all the time.

So SEO--while supremely beneficial most of the time--is not a reliably consistent method for driving traffic.

I'm not saying you shouldn't care about SEO. I'd be lying if I told you I didn't pay it any attention. I do. I make sure my sites have good onpage SEO and I get quality backlinks.

However, it's not the only thing I do with my sites.

I make sure that I get good social sharing and engagement. I use my announcement networks to get the word out about important updates I make to my sites.

The one thing I've found to be super-reliable and effective is advertising through Facebook.

It's pretty amazing. It's simply the easiest way to get highly-targeted traffic to any of your websites. Plus, SEO traffic really isn't free -- it takes a ton of effort to get high rankings with the search engines, so what you may save in money you lose in time. Usually by a wide margin.

Did you know? 

You can hyper-focus on a very narrow (and deep) segment of your consumer base.

For example, let's say you run a fitness website, where you tell people how to get fit, stay in shape, lose weight, or build muscle. With Facebook advertising, you can drive a ton of traffic to any one of your web pages that is comprised of only men aged 18 to 34 from the United States who have a college degree.

You could also target women over the age of 40 with kids who are interested in Jillian Michaels.

If you can think of a market segment you want to reach, you can reach it with Facebook advertising. It's really simple. And usually very cheap. In fact, the more you can focus, the lower your advertising costs.

It's a thing of beauty.

You also don't have to use FB advertising for driving traffic. You can use it to get "likes" to your Business pages, subscribers to your opt-in page, or buyers to your product pages. It's not just for generic traffic.

There are plenty of resources online, on the Kindle, and on Udemy that claim to show you the ropes where Facebook advertising is concerned. My go-to source is FB Ad Basics. It's where I learned the basics about the advertising platform and what I used to write my first ads.

FB Ad Basics was created by my friend, Adam Nolan. He's revamped the course (you know how Facebook is always changing things) and is putting it back on sale today.

Go here - http://internet-marketing-muscle.com/fbadbasics

It's a great course (I've taken it myself and will be going through it again) and Adam is a great guy (he's from Canada, so you know he's a good guy, eh).

Bill

PS - FB Ad Basics is on a dimesale, starting right now. The sooner you buy in, the cheaper it will be. PLUS, you'll be able to start learning about Facebook advertising sooner and using it to drive traffic right away.

I love this course. I took it quite a while ago - it's the one course that gave me the confidence to actually go out and spend my own money on advertising.

PPS - (this may be the longest PS ever so hold on to your hat - this is the review I gave it. It should be on the sales page this morning.)

***************************************************

“I have to say this is the best Facebook advertising training I’ve seen. But first a caution: If you’re an FB advertising pro, this course probably isn’t for you.

However, if you’ve never set up an ad campaign and don’t know the difference between ads, ad sets, and ad campaigns, THIS is the course for you.

In as little as a few hours of getting this course, you could be running Facebook ads and getting sales. I know – because I did it.

I’d always been afraid of wasting money on paid ads (I’m an SEO guy). I got all the courses I could get my hands on, read everything out there about Facebook ads, and still didn’t have enough confidence to pull the trigger.

Then I got Adam’s course. My fears vanished. He explains things in such a simple way that even a knuckle-dragging monkey like me could learn it. I tried some ads and they actually did pretty well.

Now I’m going through the course again to pick up on things that I missed–or glossed over–the first time around and I’m learning even more now. I’m confident that what I learn here is going to make 2015 a very good year for me and my websites.

I encourage you to take a look at the course and give it serious consideration. I doubt you’ll be disappointed.”