Wow. 

Yesterday I sent out an email that got ZERO opens

and one unsubscribe.

I think I win a prize for that :P

So you might ask, what was the subject line?

I mean, you didn't open it, so I suppose you didn't

even see it. Or maybe you did...

It was--get this for creativity--

OPEN OPEN OPEN

That direct plea obviously didn't work. Let's see ​if
anybody opens this one. Hehe.

Anyhow, in yesterday's email, I was making the point
(irony is such a mean drunk) that email marketing is
only good if you have engaged subscribers.

(Obviously, I don't.) Here's the email from yesterday:

*******************************************

One of the keys to effective list building is making sure 

your subscribers OPEN your emails.

Otherwise, you're wasting time, money, and resources.

Many email service providers charge you based on 

your "list size", so a bigger list that doesn't read your

emails is a lot worse than a small list of actively 

engaged subscribers.

Hence, my plea to you - OPEN OPEN OPEN this email.

Of course, you opened this because you're reading it

now :) - edit, no, you didn't.

Email service providers like Aweber allow you, the list

owner, to see who has--and who hasn't--opened your 

emails.

That's a critical stat to know.

If you find that a number of subscribers aren't opening

your emails, you can do one of two things - in this order:

There's no sense in continuing to mail subscribers

that don't open your emails. You're wasting your time

and money and resources.

Pruning your list is a manual thing in Aweber. However,

you can use tools like AW Pro Tools to make pruning your

list easier.

It really doesn't matter how you do it, though. What matters

most is that you build a list of engaged subscribers.

If you're finding that some subscribers never even open

your emails, just cut them. Give them a chance first, but 

cut them off. You probably won't win them back. You've 

conditioned them to disregard your emails.

Bill

PS - I just had an unbelievably awesome chat with Aweber

support. I'd bought my current plan over 4 years ago and

was missing some of the newer features. 

They upgraded me for free and honored my price plan 

(that I'd bought through another source, as a white label

product).

I really didn't expect that. Aweber is good people.