a free monkey

Published: Tue, 08/30/16

You know, I just read this article about re-engaging your email subscribers.

Now, I know YOU are reading this, but others may not be.

And you could be having a similar issue - your subscribers may not be opening your emails.

That's just sad, right?

You work your ass off to bring value to your subscribers and they don't even bother opening your email.

Like, would you not open a gift somebody gave you for your birthday? 

Of course you'd open it.

So, I want to give all my non-readers a free pet monkey.

I won't, but I want to. Because I really like monkeys. And I know you do, too, even if you think you don't.

Now, you really may not have the wherewithal to provide monkeys to your subscribers by the hundreds.

But you CAN do this:

Segment your non-opener subscribers. Put them on another list. Then do your damnedest to get those emails opened and read.

How?

Subject lines and excerpts, baby. 

Let me tell you a little about how I decide what emails to read and which to toss aside.

I look at 3 things:
  1. The sender
  2. The subject line
  3. The little excerpt that Gmail (and Outlook) offers up, which is really just the first few words of your email
Those are the 3 things you need to really re-think when you send email to your "non-opener subscribers."

PLUS, change the day and time of sending. 

Think about your subscribers: Are they busy, inundated with email, or early risers? Do they spend the first half of their day "getting shit done" and the other half attending to administrative stuff?

Get in their heads. Figure out what they want, when they want it, and how they want it

That's it.

If you're having a whale of a time getting people to open your emails, try the above. Or click this link to read more about it.

Until next time,

Bill
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