Oh man, the wheels came off the USA over the weekend.

I bet the NFL enjoyed its greatest viewership since the Super Bowl.

No matter what side you stand (or kneel) on, you have to admit this was a bonanza of a weekend for pro football.

There is a marketing lesson here: Let others do the talking and dividing for you. It ALWAYS works better than if you do it yourself.

Truth.

I won't get into the details or go on a long diatribe about the fiasco here. I'll spare you. Besides, me stating my opinion won't change yours, so why bother?

Just take the marketing lesson. Absorb it.

Nearly EVERYTHING in everyday life can be viewed through a marketer's lens. Watch. Learn. Profit.

Speaking of profits, books offer nearly infinite ROI. Pay nothing or next to nothing, soak in the lessons, and apply. Rinse, repeat, profit.

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