For every dollar you spend on email, you get a return of $38!
Engagement rates on emails are TWICE that on Facebook.
Over 70 percent of consumers WANT email as their primary source of communication between them and a company.
Almost 90 percent of smartphone users actively check email on their phones.
3 BILLION people use email every day.
Those are some REALLY BIG NUMBERS, no?
My point?
If you aren't using email in your marketing, you're missing out.
Ever notice how who we consider "expert marketers" send out daily emails? Sometimes, they send out multiple times a day.
And their stats prove it: They sell more.
But maybe you don't want to sell. (Yeah, right.)
Or you don't want to "piss off" your subscribers.
You need a mental shift. You do.
Think a little differently (screw you, Apple and your "think different" campaign from the '90s)...
Think about how your subscriber feels when you don't communicate with them...
...when you don't share your knowledge with them...
...when you don't let them in on an insider secret or deal.
You let them down.
It's YOUR JOB to inform, to confer your knowledge to them, to teach.
That's what I try to do with you. I'm your professor.
I don't hide things from you. If I find something cool, I share it with you.
That's how email SHOULD work.
Switching gears. Last week, I told you about some training I bought. It was really good. Perhaps some of the best training I've ever seen in the marketing realm.
So I bought the private label rights to the training.
I really want you to take a look at it.
If you want to maximize your email marketing efforts, you need to learn the nuts & bolts of Aweber.
