HOLY COW!
In 2016, I moved to the Pacific Northwest (PNW), near Seattle, Washington. I live in a tiny town.
It's snowed 3 times, maybe.
One time, last year, it snowed enough to enjoy it.
We thought we'd missed the "Polar Vortex," as it swept through most of the US last week. Temps were mild. Uncannily, there was no rain (it rains a lot here).
Then, BAM, it started snowing and didn't stop for a couple days. The roads are scary. I was driving down the bigass hill we live on (it's a mini-mountain), following behind a Jeep (you know, a 4x4).
Bwahahahaha!
No.
That 4-wheeler became a Tasmanian ski machine.
If you don't tap the brakes a few times going down this hill, you can reach speeds upwards of 70 (coasting).
Well, we were nowhere near that speed (maybe 20) when the driver "tapped" a little too hard.
All of a sudden, he (she?) BOLTED to the left, crossing oncoming traffic, SLAMMED into the side of the mountain, ping-ponged back across the road in front of me, and went down the embankment, where construction crews have been working for months on...
Get this...
A new road. They are taking dirt off the top and filling in the bottom with it to "smooth out" the hill -- it literally is scary, even in the dry.
Anyhoo, the driver, to his/her credit, kept the Jeep moving (never stop when you're in no-traction conditions) and kept driving on the yet-unmade road (it's basically mud, snow, and sawdust).
Meanwhile, I'm just trying to "keep her straight" as I slowly traverse the grade as slowly as possible without SLIDING down it.
On the other side, coming up the hill, are a handful of hearty souls, trying their best to move uphill. Sadly, however, since they saw what just happened, they all stopped.
Now, they're frantically trying to get moving UPHILL while Mother Nature is doing her best to SLIDE them back down the hill.
Most of these cars were 2-wheel drive. ALL were standing still, spinning out.
Suffice it to say, I turned left at the soonest opportunity. Fortunately, they'd opened the "side road" that they only open when the road gets really icy (this is the 2nd time I've seen it open in 2 1/2 years).
I went home.
Now, I don't know what this says about marketing. But I gather you can tell what it says about life.
Value it. Don't be scared. But do the smart thing when given options.
And, for crissakes, stay off the road when it's icy.
Take a look at the Email Archive.
Any questions, you know what to do.
And don't forget to forward this email to your crew.
Cheers,
Bill
PS - Do something fun. Monday, tell me what YOU did over the weekend.
