I'm going to give you a shortcut today. But it will cost you :P
Seriously, I spent YEARS screwing around with creating optin forms in Aweber and WordPress and all I have to say is this:
Don't waste your damned time.
(That's an affiliate link, by the way. If you sign up, they pay me a commission.)
Hell, the optin forms alone will save you so much time...and they're so good, you'll earn your annual membership back in no time.
And don't worry: It's not hard to learn. They have great video tutorials.
But you probably won't even need them. Why?
Because their optin forms, out-of-the-box, are beautifully effective.
If you do want to change or add something, it's easy, too:
Just drag and drop what you want. What you see is what you get.
Anyway, enough of my "selling."
Get your optin page up (aka, "squeeze page").
The whole idea here is to make a nifty little page where your suspect (that's geek speak for "not a subscriber--yet") has NOTHING to do but add in their email address and click the button in return for the "ethical bribe" we talked about last week.
That's it.
You'll thank me later.
***
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Cheers,
Bill