Cliches...the money is in the [blank]
Published: Mon, 11/14/11
Hi
If you guessed [list], then consider yourself at the head of the class. "They" (the gurus) always say that the "money is in the list."
And they're right.
Mostly.
As budding IMers, we're taught from the get-go to build a list. Heck, you're on one right now (ours)--this is how you're getting our email at this very moment.
List building is important. But you don't need 100,000 people on your list to make a substantial amount of money.
Again, "they" will tell you that 1 subscriber is worth about $1 a month, or $12 a year. What most don't tell you is that those are "freebie" seekers--and hey, seeking freebies is okay, too--it's how we learned a lot of the stuff we know and teach today. There's nothing wrong with free.
The *real* money is in the buyers list. That list is worth at least 10x your normal list. Think about that one for a moment. Let's say you have just 1,000 people on your buyers list--that equates to $10,000 per month.
Not too shabby.
Well, to be completely honest with you, we build both lists. They're both very valuable. And with this email, we're going to build our lists even bigger PLUS we're going to shine a light on a very popular and effective way to build YOUR LIST.
Giveaways. No, don't give away your products, assets, videos, ebooks, and the like for nothing--always get at least an email address.
It may seem like you're giving away a product you sell every day at $10, $20, or even $100 is throwing money away--but it's not, when you consider that a list of just 100 is worth $100 a month in future earnings (and, by the way, that's every month in the future--as long as you keep your list members interested in what you have to offer).
So go check this out--and pick up some really cool gifts in the process. Let your friends and colleagues know about it. Spread the word. Share the awesomeness!