Read that again: If the pain never goes away, neither does the demand.
That single sentence explains why some affiliate offers print money year after year… and why others spike for a month, then
die.
Here’s the truth most affiliates learn too late: The best affiliate offers aren’t trendy.
They’re painkillers with a commission attached.
If you want offers that sell in March, July, and five years from now, you don’t chase hype.
You attach yourself to problems people always have.
Evergreen pain is boring — and that’s why it works
People wake up every day thinking some version of:
- “I need more money.” (income, debt, bills, inflation… pick your flavor)
- “I don’t have time.” (automation, templates, systems, outsourcing)
- “I don’t know what to do next.”
(step-by-step training, checklists, coaching)
- “I’m stuck / overwhelmed.” (simplify, organize, focus, accountability)
- “I need leads or sales.” (traffic, conversion, email, follow-up)
These pains don’t cycle. They don’t depend on platforms. They don’t care what’s trending on Twitter. They’re permanent.
The part most affiliates miss
Evergreen pain only converts when you attach it to an evergreen moment.
“Tax season” is a moment. “I’m broke” is forever.
Combine them and it prints.
Same with:
- New year + “I’m overwhelmed”
- Q4 + “I need more
sales”
- Monday morning + “I don’t know what to work on”
The pain is constant. The moment gives it urgency. That’s where conversions happen.
A quick gut-check for any affiliate offer
Before you promote anything, ask: Can I explain the pain in one sentence?
If it takes a paragraph, it won’t sell.
Does it create a fast win (or at least a visible result)?
People need proof it’s working.
Will the buyer still have this problem next month?
That’s where backend offers and recurring commissions live.
If the answer is
“yes” to all three, you’re looking at an evergreen asset — not a one-off promo.
The real job of an affiliate
You’re not here to convince people they have a problem. They already know.
Your job is simpler:
Show up with the right “here’s what fixes this” at the right moment.
Because evergreen pain creates evergreen demand. Everything else is just execution.
Bill Davis
Internet Marketing Muscle
bill@internet-marketing-muscle.com
Everybody should know how to cook, change a tire, and create an infoproduct!
PS - If you’re done chasing trends and
want to build income on evergreen demand, you’ll fit right in inside my Skool community.
