Most businesses don’t have a marketing problem. They have a discipline problem. They’re doing too many things that look like marketing…
but don’t actually make them stronger. Here’s the rule I use for my own
business — and for every client I work with:
If it doesn’t build marketing strength, cut it.
No exceptions. What “marketing strength” actually means...
Strength isn’t:
- More posts
- More tools
- More tactics
- More dashboards
Strength is:
- More qualified attention
- More leverage per action
- More sales per
message
- More control over demand
If an activity doesn’t improve one of those, it’s just noise.
The marketing equivalent of junk volume
In the gym, junk volume is doing endless reps with no progressive overload.
In marketing, it looks like:
- Posting daily with no clear CTA
- Running ads before the offer is proven
- Collecting leads with no follow-up system
- Chasing “engagement” instead of intent
You feel busy. You feel productive. But
nothing compounds.
The 3 questions every marketing action must pass
Before you add anything to your marketing stack, ask:
- Does this increase leverage?
(One input → many outputs) - Does this improve conversion?
(More buyers from the same traffic) - Does this build an asset I control?
(Email list, offer, audience, system)
If the answer is “no” to all three… Cut it.
Where most businesses get this backwards
They try to “get fit” by:
- Adding more channels
- Copying what bigger brands do
- Chasing whatever worked last year
Real
operators do the opposite:
- They subtract first
- They double down on what already works
- They build strength before adding volume
Less
noise. More force.
The Internet Marketing Muscle philosophy
Marketing isn’t about doing more. It’s about doing fewer things with more intent. Every email, page, ad, and post should make the business:
- Easier to sell
- Harder to ignore
- Stronger over time
That’s the difference between activity and progress.
Your move
Take 10 minutes today and audit your marketing.
Ask:
“What am I doing that doesn’t actually build strength?”
Cut one thing. Then put that energy into the one asset that compounds.
If you want help identifying exactly what to cut — and what to
double down on — hit reply and tell me:
- Your business model
- Your main traffic source
- Your current bottleneck
I read every reply.
Bill
PS - Not sure what to cut in your marketing?
Reply and tell me what you’re currently doing — I’ll point you in the right direction.
PPS - If you like what you read here, check out my free Skool community. I share even more "good stuff" there.
