I'll get right to it.

No beating around the bush today. It's Sunday, and if you're anything like me, you didn't do jack yesterday and now the chores have piled up to the ceiling and you're "just taking a break" before you dig in and slay the Chore Beast...

It's 2022. Podcasting has been a thing since 2004! It was co-created by MTV "Veejay" Adam Curry and blogger / tech entrepreneur Dave Winer. Read more about this fascinating story here.

It MAY BE time for you to start one. They are tremendous tools for creating content, getting your offers out there, and MONETIZATION!

I assure you, owning your own podcast is one of the, if not the, BEST assets you can create for your business or "lifestyle brand."

But, like everything else, it takes work. And know-how. While I can't help you do the work, I can point you to a resource that can help you acquire the know-how you need to get started, grow it, and start making some cash with it.

It's called the Podcaster's Kit. Get the deets here.

Here are the highlights:

35+ courses, trainings, classes, and ebooks, including: 

• Getting Started - yeah we got that. Bring on the newbies!
• Editing - How about a full course on editing? Instead of just winging it, understand what every button does to improve your episodes. 
• Sound Quality - It's not rocket science to make sure your recording space sounds amazing, but it is science keeping the unwanted noise out of the microphone. We give you the knowledge.
• Personality - Don't overlook honing your interviewing skills and coming up with your vocal personality. We've got courses.
• Audience Engagement - It doesn't have to be crickets after each episode. There are strategies to get audience participating AND recommending your show. Our experts show you.
• Marketing - Social media, collaborations, email, guesting, and a few guerilla strategies will take you leaps and bounds above where you are. 
• Monetization - Over 120 ways to monetize your show AND your skills like editing other people's podcasts or managing or doing voice-over work. Even how to build a show to sell.  
• Assets - You need assets, too. Walk away with royalty free music, email templates, graphic templates, Airtable knowledge, checklists, products you can sell in your merch store and more.
• Community - Learn how to turn your audience into subscribers and clients, and subscribers into raving fans.

A WARNING: There's a lot of stuff here and it will be impossible to consume it all. Download and/or access what you need and then be done with it. 

I've bought it in the past, and will again this year, but I find I get overwhelmed quite easily because it reminds me of the subscription I had when I was 10 or 12 called "Pro Football Weekly." 

It was a couple hundred pages about every game from last week, every upcoming game this week, predictions, commentary, editorials, draft picks, trade rumors, etc. -- all in a weekly newspaper that I struggled to finish reading every week.

Don't put yourself through that trauma. It's too much to take.

But as one of my friends says, "Do you know how to eat an elephant?"

No?

"One bite at a time."

Grab a few tasty morsels, eat it, and then implement what you learned.

Remember, the important thing is that you GET STARTED and build momentum.

Clients I've worked with generally don't see much success until they publish 50 or even 100 podcast episodes.

This ain't a "Get Rich Quick" scheme. But it is an asset that could throw off cashflow for years to come.

Here's the link again - Podcaster's Kit 2022

Read the Intro to "Asset Stacking" here.