Hi!

I'll answer the second question first. No. You don't really need one. You don't need a lot of things.

But will having a lead magnet help you grow your email subscriber list?

HECK YEAH!

Now, I'm not going to write a full-blown "how to" on lead magnets. But I am going to point you to one that promises (and delivers) that you can build one in less than a day.

I can assure you--you can. And should.

So go do it. Click here for an excellent article from Aweber.

Bill

PS--I didn't answer the first question! But the article referenced above does all that and more.