Hey there,
I just read a great article that shows the split-test results from emojis in or
not in email subject lines.
I'll cut to the chase. They don't matter.
The really important part about the article is the second half, where they
tell you what does work.
Read that part a couple times. I guarantee your open and click-thru rates
will increase.
Here's the article I'm talking about. Tell me what you think--just hit
reply.